NeU's brain science solutions:

NeU's executive team:



Chief Executive Officer

Representative Director (CEO) Kiyoshi Hasegawa

Graduated from Waseda University’s School of Commerce
Joined Hitachi’s Home Appliances Division
In charge of sales & marketing for Hitachi’s Home Electronics and Business Equipment for the U.S. market.
Returned to Hitachi, Ltd. Headquarters.
Appointed as the #1 Corporate Business Creator for Hitachi, Ltd.
Established the Brain Science Business Unit based on the industrial application of brain science at Hitachi’s new business development headquarters, holding the position of Unit Chief.
Business unit changed to Hitachi High-Technologies Corporation


Chief Technology Officer

Director (CTO) Ryuta Kawashima


Director, Institute of Development, Aging and Cancer (IDAC)

Research Themes:

Functional Brain Imaging

Development of Brain Functions

Dementia Prevention



Chief Technology Officer, NeU Corporation
Executive Director, Smart-Aging Research Center (S.A.R.C.)
Director, Institute of Development, Aging and Cancer (IDAC)
Tohoku University
Director, Smart Ageing International Research Center (IDAC)
Tohoku University
Distinguished Professor, Tohoku University
Professor, Div. of Developmental Cognitive Neuroscience (IDAC)
Tohoku University
Professor, Dept. of Functional Brain Imaging (IDAC)
Tohoku University
Professor at New Industry Creation Hatchery Center
Tohoku University
Lecturer at the
Institute of Development, Aging and Cancer (IDAC)
Tohoku University
Teaching Assistant at IDAC, Tohoku University
Guest researcher at the Karolinska Institute in Sweden
Graduated from the Tohoku University’s Graduate School of Medicine (MD)
Graduated from Tohoku University’s School of Medicine


Research Topics

Industry-University Cooperative R&D (1)

We have succeeded in developing and spreading the use of a new system to improve the cognitive function of senior citizens suffering from senile dementia, in addition to healthy people, by applying our findings of basic functional brain imaging research data (Kawashima et al. 2005). The system to improve the cognitive function of dementia patients, called “learning therapy”, is currently used in more than 400 facilities for the care of more than 6000 patient as of 2006. Furthermore, the economic effect of this system has been estimated to reduce costs of nursing care insurance by 100,000 yen per person annually (Organization of the Learning Therapy). The system has also been proven to be effective in preventing dementia (Uchida & Kawashima 2008), and is utilized for the welfare of senior citizens in 56 municipalities, including Sendai City, Shinagawa Ward, Yokohama City and Gifu Prefecture.

Industry-University Cooperative R&D (2)

Through innovative brain function imaging techniques and industry-university cooperative R&D, we have succeeded in developing a new industry-specific sector with the concept of “train your brain”. As a result, we have created educational materials in collaboration with publishing, IT and entertainment industries to help improve brain functions. According to an estimate by a private “think tank” (Yano Research Institute), it has been estimated that a new market worth 23 billion yen was created in 2006 as a result of industry-university cooperative efforts. For such activities and efforts, Dr. Kawashima was ranked among the Top 50 Innovators in the 2006 New Media (by Producers Guild of America New Media Council) and was awarded a grand prize in the annual Buzzwords Contest and the Trend Award.

Industry-University Cooperative R&D (3)

Together with the world-renowned Hitachi company, an ultra-small NIRs system was recently developed. This system can visualize not only brain activities, but also the quality of communicative activities which has been an almost impossible task to perform thus far. As a result of this ground-breaking system, we have since been investigating neuro-marketing research using this ultra-small NIRs system.

Social awareness-raising activities

Through many of Dr. Kawashima’s publications for the general public, we significantly raised awareness about the knowledge of brain functions throughout society. Since 2006, Dr. Kawashima has been writing weekly articles for Mainichi Shimbun (a nationwide newspaper company) regarding the topic of “Train Your Brain”. Moreover, he has also written a series of articles in local newspapers including the Kahoku Shimpo, Hokkaido Shimbun and Chu-nichi Shimbun. As a direct result for his endless efforts to raise awareness, Dr. Kawashima was awarded the Nice Step Researcher Award in 2006 from the National Institute of Science and Technology Policy (NISTP) of the Ministry Education, Culture, Sports, Science, and Technology (MEXT). In December of the same year, he was also awarded the 9th Japan PR Grand Prize from a private company.

Social Activities

Editorial memberships in academic journals

Cognitive Computation (Springer)
Social Neuroscience (Psychology Press)
Current Medical Imaging Review (Bentham Science Publishers)
Brain and Neurology (Igaku Shoin)
Neuroinformatics (Humana Press)
Neuroimage (Academic Press)


Social Action Programs

2017 – onward
Project Expert & Consultant to the Asian Development Bank (ADB)
2008 – 2009
Distinguished Advisor to Temasek Polytecnic, Singapore
2008 – 2009
Vice-chairman of the Council for Education, Miyagi Prefecture
2008 – onward
Chairman of the Miyagi Master Examination Promotion Conference
2008 – 2009
Expert Panel Member of the Gender Equality Meeting “Harmony between work & daily life”
2007 – onward
Advisor to the Education Administration of Ritto City, Gifu Prefecture
2005 – onward
Advisor to the Education Administration of Ono City, Hyogo Prefecture
2005 – onward
Traffic Safety Education Promotion Committee for the Elderly Member (Japan Automobile Assoc.)
2005 – onward
Director, Organization of the Learning Therapy
2005 – onward
Researcher in science and technology, NISTEP & MEXT
2004 – 2006
Sub-committee member on “Social Technology”
(Institute of Future Technology)
2004 – 2005
Japanese Language and Culture Committee Member, National Cultural Council
2003 – onward
Board member, Japan Mathematics Association

Visit: Kawashima Laboratory, IDAC, Tohoku University

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